This one-hour live executive webinar introduces the core idea behind the 2026 Sales & Marketing Leadership Summit: value is not defended at the point of sale; it is designed upstream by leadership decisions, standards, and systems.

Most builders are unknowingly training buyers to ask for concessions through misaligned incentives, inconsistent messaging, and reactive leadership behavior. This session reframes margin erosion as a leadership and systems issue, not a salesperson capability issue.

Jeff Shore, Jordan Brown, and Kevin Beall will show you how value purity, confidence, and sequencing show up inside real organizations, and how leaders can stop “buying sales” without sacrificing velocity.