KICK THE INCENTIVE HABIT

How to Sell Value Purity in a Discount-Driven Market

 

FREE LIVE EVENT:
APRIL 29 @ 9am PST / 12pm EST

Hosted By:

Jeff Shore, Shore Consulting
Gerry O'Brion, What Big Brands Know

Featuring:
Jakie Diggs, Betenbough Homes

SIGN UP NOW:

Value Over Price!
Sell a Home They’ll Love, Not a Discount They’ll Forget.

The incentive wars are out of control, and the end result is confusion, frustration, and a longer buying cycle. It doesn’t have to be this way.

Join us for a timely and important conversation aimed at shortening the buying cycle AND protecting your margins. For sales and marketing leaders especially, this is a can’t miss event.

In This Webinar, We Will Show You How To:

  • De-commoditize your incentives in a discount-driven marketplace
  • Stop using discounts as a way to apologize for your price
  • Defer the deal conversation when customers walk in and ask about incentives
  • Tip the price-value scales so that value always outweighs price
  • Sell your customers a home they love instead of selling them a discount they'll forget about

 

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Meet Your Hosts

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Jeff Shore

Jeff is the Founder and President of Shore Consulting, a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 197,000 new homes generating $93 billion in revenue.

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Gerry O'Brion

The foundation of all business is getting customers to buy from you. Gerry O’Brion’s BECAUSE framework of has helped over 50,000 CEOs, business owners and sales teams stand out from the sea of sameness and grow their sales. Gerry began his career in marketing at Procter & Gamble and then was an executive for Coors Light, Quiznos, and Red Robin. He has his MBA from the University of Michigan. Gerry also spent 8 years serving in the military.

Gerry will be a featured speaker at the 2025 Sales & Marketing Leadership Summit. 

Jakie Diggs

Jakie Diggs

Jakie Diggs is a Sales Coach with Betenbough Homes, a West Texas-based home builder, where she has been developing and supporting new home sales teams since 2020. With a passion for delivering exceptional customer experiences and driving sales excellence, she partners closely with leadership to execute strategic business initiatives. She is committed to coaching teams through real-world challenges and empowering them with the tools they need to succeed in today’s evolving market.

SPECIAL THANKS TO OUR WEBINAR PARTNERS:

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SPECIAL THANKS TO OUR WEBINAR PARTNERS:

opendoor logo
Westwood_RGB_SM
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AudienceTown-600x84
BUILDER DESIGNS-600x122
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