TOUGH MARKET NEW HOME SALES ACADEMY

The Market Is Tough. Your Sales Team Has to Be Tougher.

UPCOMING ACADEMIES:
ATLANTA
OCTOBER 14-16

SCOTTSDALE
NOVEMBER 11-13
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Sales Pros: Want to radically improve your sales results this quarter?

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Real Skills for Real Salespeople in a Real Tough Market

 

The Tough Market New Home Sales Academy is a high-impact training experience for real estate sales professionals who want to win in today’s challenging market. Designed and delivered by Amy O’Connor, this immersive event provides tactical, field-tested skills to increase sales velocity, protect margin, and lead hesitant buyers forward.

Over three days, participants will reset their mindset, master advanced discovery, learn confident negotiation techniques, and build language they can use the very next day. No pressure-based tactics. No fluff. Just real-world strategies for salespeople who are ready to grow.

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"Buyers Are Hesitating"

 Build emotional urgency, uncover hidden motivations, and guide buyers forward. 

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"Salespeople are Burned Out"

 Reset mindset and energy on Day One. 

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"Sales Velocity Has Slowed"

 Learn tools to reignite momentum — without pressure or discounts. 

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"Incentives Aren't Working"

 Drive conversion without compromising value. 

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"Margins Are Under Attack"

 Master confident communication that defends pricing power. 

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"It's My First Tough Market!"

 This Academy is built by people that have been there before — and it’s based on Shore’s proven Tough Market methodology. 

Two Dates. Two Cities. Don’t Miss The Opportunity to Reinvent Your Sales Results.

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Atlanta, GA
October 14-16

Scottsdale, AZ
November 11-13

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Your Academy Host: Amy O'Connor

Through her world-class training programs, nearly two decade’s worth of industry experience and an audience across North America, Amy joins forces with her clients to inspire true change and create transformational results.

With experience as both a National Sales Trainer for a Fortune 500 Company and Sales Leader for multiple U.S. homebuilders, Amy offers a wealth of real-world expertise managing and coaching sales professionals with clarity and confidence.  

“Your team hasn’t experienced a tough market before. This Academy is built by people who have—and it’s based on Shore’s proven Tough Market methodology.” ~ Amy

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Performance Improvement Checkups

Immediately following the completion of your Academy, you’ll stay engaged with an eight-week online performance path that includes video lessons and practice exercises so you don't stop improving even after the event ends.

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Motivation and Accountability Follow-Up

Rejoin your coach for two one-hour webcasts in the months following the live Academy event to discuss best practices and reinforce key skills.

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Join Jeff Shore in Choice Locations in North America

Get Jeff Shore as your personal sales coach for an amazing 3-day seminar that will help you build the perfect sales presentation from the ground up.

Interested in how the Academy can help you or your sales team?

Set up a call with Trey Medbery to find out!
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Trey Medbery
Vice President of Revenue Operations
trey@jeffshore.com
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Phone: 844-54-SHORE | Address: 2280 Grass Valley Highway #331 Auburn, CA 95603.

OUR ACADEMY GRADUATES TELL THE STORY!

 
Last Fall's Academy in Charlotte earned a 100% NPS rating from our guests and ALL responding guests Strongly Agree that the Academy enables them to be a more effective sales professional!

 

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Here's What 4:2 Formula® Academy Certified Graduates Are Saying…

“I brought my new sales team to this training, and I believe the positive impact will be substantial. Most of them are veterans in the industry that were trained on the 'critical path.' Many have already reached out to us to let us know that this was unlike any training they had ever received and was such a breath of fresh air.”

Brooke Welter
Pahlisch Homes

“Something clicked for me that took what I have been doing and simplified it much more, which I believe leads to a more enjoyable, less confusing experience for the buyer before we go take a look at a home. I don’t know if being there in person made a difference or if having a refresher 3 years later is what was so beneficial, but I am so glad I was able to be there. Thank y’all so much!”

Brandon Bugg
Betenbough Homes

“I’m blessed to have been exposed to the 4:2 prior; however, the content covered in the academy will allow me to go a step further when working ‘prospect’ and coaching meetings with my team. I’ll be candid in that I’ve been too often stopping at the ‘4’ when discussing prospects with the team and not talking through our affective presentation of the ‘2’."

Scott Drees
Drees Homes

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